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Our Work

Our client partnerships go beyond marketing and advertising. We deliver personalized strategies and services with a difference that align consumer needs with the value brands can provide them.

Our work GCC MARKET

BOOSTING ENGLISH LANGUAGE SOCIAL MEDIA CAMPAIGNS FOR GCC MARKET

We worked with Arabyads to further amplify reach and consideration with social first strategy to promote bestselling product collection from their advertisers to English speaking audience segments in GCC (Gulf Cooperation Council) markets.

PAID SOCIAL

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These campaigns presented unique challenges, insights and opportunities.

Challenges
  • Limited engagement with English-only content in a predominantly Arabic-speaking region.
  • Higher than anticipated cost-per-click (CPC) rates.
  • Accurately targeting the desired English Speaking Audience.
Approach
  • Market Research: Conducted in-depth research on English language usage and digital behavior in GCC countries.
  • Platform Selection: Focused on Facebook and Instagram due to their popularity in the region.
  • Targeting: Utilized interest-based and lookalike audiences to reach potential customers.
  • A/B Testing: Continuously tested different ad formats, copy, and visuals.
Key Learnings
  • Language Localization: The importance of using both English and Arabic in ad campaigns for the GCC market became evident.
  • Cultural Nuances: Gained deeper understanding of cultural sensitivities and preferences in social media content for the GCC audience.
  • Targeting Refinement: Learned the need for more precise targeting strategies in diverse markets like the GCC.
  • Platform Selection: Identified potential opportunities on local social media platforms for future campaigns.
  • Opportunity: More than 50% of the market with higher number of English and European language speaking audiences are available to monetize with the right approach and strategies.

POWERING DIGITAL ENABLEMENT AND DIGITAL CAMPAIGN STRATEGY FOR D2C BRAND

We helped MSLV4 Endurance, a new D2C company with end to end digital enablement to launch their brands Nutridhat and NutriXhila, and its products in India market.
WEBSITE DESIGN AND DEVELOPMENT | CREATIVE DESIGNS | SOCIAL MEDIA | CONTENT CREATION | CAMPAIGN STRATEGRY
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MSLV4 Endurance is a health and wellness brand for humans and pets centered on the One Health philosophy. Our consultative digital enablement approach included authentic product photography and designs for packaging and labels, website design and development, payment gateway integration, content development, social media setup and marketing campaigns for brand awareness and education. Strategic marketing plans and Amazon seller optimization were also incorporated. This comprehensive strategy aimed to establish MSLV4 Endurance’s unique position in the health and wellness market for both humans and pets.
Success Strategy
  • Importance of Storytelling: Communicating the one-health philosophy and the science behind spice infusions was crucial in differentiating MSLV4 from competitors.
  • Visual Appeal: High-quality product photography and designs significantly enhanced the brand's authenticity and appeal on digital platforms.
  • Platform-Specific Strategies: Tailoring content for different social media platforms proved more effective than a one-size-fits-all approach.
  • Our team has developed fresh, engaging content tailored to our audience's needs, ensuring seamless navigation and improved user experience.

EXPANDING GLOBAL AWARENESS AND MARKETS FOR ADVANCE CAPACITORS

We worked with Advance Capacitors, a leadingmanufacturer of Film Capacitors and EMI Filters to boost their website traffic and brand awareness in India, Europe, South America and US markets.

CONSULTANCY | PAID SEARCH

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Advance Capacitors wanted to expand to new markets and source orders from across the globe. We leveraged the power of Google Search to drive potential customers from new geographies and also help expand awareness of the company in India. This required developing a dual-market strategy that could effectively target diverse B2B audiences with different search behaviors, while maintaining a cohesive brand message and optimizing ad spend across two distinct geographic regions.
Key Strategies
  • Market-specific campaign structuring in multi- national advertising
  • Organizing ad groups by product categories and search intent
  • Comprehensive keyword strategy encompassing industry terms, applications, and brand-related phrases
  • Responsive search ads to improve dynamic performance
  • Optimization based on performance data
  • Highlighting unique selling propositions in ad copy for manufacturing industries
  • Achieved the overall CTR of 4.28% ,the industry average of 3-5% for B2B Google Ads
Our work Advance Capacitors 04 IMG
Our Work CRM Engagement 05 IMG

CRM ENGAGEMENT - DATA INTEGRATION AND BUSINESS INTELLIGENCE

Market – US
Over View – The client needed to integrate raw data from their Email Service Provider (ESP) into their database for backup and to power their Business Intelligence (BI) platform. The existing Sailthru data exports were unsuitable, requiring a system to handle incoming files and transform the data into usable formats. This involved converting complex JSON structures to SQL databases and creating datasets compatible with PowerBI analytics.
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Key solutions
  • Data Integration: We implemented a comprehensive data integration solution, connecting Sailthru, the client's MySQL database, and Power BI systems. Our process involved:
  • Data Analysis: Conducted an extensive review of 17 exported files, identifying 425+ essential fields for business operations.
  • Complex Data Conversion: Developed a sophisticated JSON to SQL conversion system, accurately mapping Sailthru activity data to existing user information.
  • Power BI Integration: Created a tailored dataset to seamlessly feed into the Power BI analytics pipeline.
  • End-to-End Automation: Engineered a fully automated process for extracting and transforming Sailthru data, optimizing it for BI and other system applications.
  • Robust Solution: This robust solution ensures efficient data flow, enabling advanced analytics and informed decision-making across the client's digital ecosystem.

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