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After grasping the basics of digital marketing and exploring on my own a bit, I came across something big – performance marketing. Thus, I began my journey by trying to learn the basics of performance marketing and the technologies and platforms associated with it.

This phase was all about digging deep into search and social media marketing. The journey began with an understanding of each platform and its capabilities, which was taught to me by the experienced consultants on the team. From analyzing the data to build the campaign to building one from scratch, I evolved as an intern. Each click, each campaign, helped me understand how data guides our decisions. I was always told to remember that every campaign had to be thought of as a new journey we take the customer on, and this laid the foundation for reaching the required target audience. After learning the basics of campaign building, I was trained with sessions on how to effectively design a media plan and how to present it. I initially analyzed the data from the campaigns and determined the performance, refining my skills through trial and error. Here I saw how analyzing data can make marketing strategies work better.