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SMS Marketing Strategies to Get Started

SMS Marketing Strategies

In today’s fast-paced world, businesses are constantly looking for new and innovative ways to reach their target audience. One of the most effective methods is through SMS marketing. With the rise of mobile devices, SMS marketing has become a powerful tool for businesses to connect with their customers. In this blog, we will discuss the tried and tested strategies for utilizing SMS marketing to maximize business growth.

If you are just starting with SMS marketing or have already engaged your audience with SMS marketing, here are a few clever SMS marketing ideas to consider.

SEND WELCOME EMAILS TO PEOPLE WHO HAVE JUST SIGNED UP

When someone signs up for your SMS marketing program, send them a welcome message. This lets you know right away that they have joined and lets them know that you know about it. In addition, it sets the tone for talks to come.

Welcome messages don’t have to be hard to understand or long. It’s enough to say “Thank you for subscribing!” Offer a discount code or special dealto make the deal more appealing.

Example of a welcome SMS to new marketing subscribers
SMS notification example for announcing new products.

TELL PEOPLE ABOUT NEW PRODUCTS

A smart use of SMS promotion is to let people know when new products are coming out.
Share your excitement with your fans to get people talking about your business and get back customers who haven’t bought from you in a while

Adding a link to your SMS promotion to encourage people  to  check  out  your  newest product can also bring more people to your store or website. Sending a text message with the words “Check out our new arrivals” and a straight link to your website can help you get more people to visit.

IF YOU HAVE AN ONLINE BUSINESS, CHECK ON SHOPPING CARTS THAT PEOPLE HAVE LEFT BEHIND

"Reminder SMS for abandoned online shopping cart recovery.

The average rate of cart abandonment for online stores is 70.19%.

Sending abandoned cart messages to people who have left items in their online shopping carts may help you get some of that money back.

LET PEOPLE KNOW WHEN THE ITEMS WHICH WERE SOLD OUT ARE BACK IN STOCK

SMS alert for notifying customers about restocked items.

People find it annoying when their favorite things are sold out. SMS marketing lets you let customers know when things are restocked so they don’t miss their chance to get them again. Clients may also be informed when things that are similar or related goods are on sale.

ASK CUSTOMERS WHAT THEY THINK

Inviting customer feedback through SMS survey.

Customer feedback is very important for business growth. An easy and quick way to get customer feedback is to use SMS polls. You can make a short poll with tools like Google Forms or SurveyMonkey and SMS the link. Instead, ask customers for a rating (from one to five) and follow up with those who give a low rating to find ways to make things better.

USE TEXT MESSAGES TO HELP CUSTOMERS

Illustration of customer support via SMS for efficient service.

You can help customers by texting them. This is especially helpful for businesses that hire mobile workers like delivery drivers or plumbers.

People can text someone instead of calling them if they need to get in touch with them. This can help the customer save time and make the business run more smoothly.

ASK FOR REVIEWS OF WORK OR SERVICE

A lot of companies use SMS marketing to find out what people think about their goods or services. You may have seen companies like Uber ask customers to rate drivers after their trip so that they can get feedback on the experience and find ways to make things better. The Sprout Social IndexTM says that 83% of people who follow a business on social media tell their friends and family about it. You might want to use these reviews in your website, social media posts, and SMS marketing texts.

GET PEOPLE TO ATTEND EVENTS IN PERSON AND ONLINE

SMS reminder for upcoming event participation.

Using SMS marketing to let people know about upcoming events could get more people interested and excited. The following may be in your SMS-based event reminders:

  • The date, time, and place of the event.
  • A call to action that tells people to sign up or buy tickets.
  • A link to your site or the page for your event.
  • Details about what guests can expect.
  • Emojis to make communication easier.

If there are only a few spots left, include an RSVP link in your text message so that readers can book their places right away.

SMS reminder for upcoming event participation.

SET UP A CLUB

Promoting VIP club membership through exclusive SMS offers.

A VIP program will make your customers and clients more likely to stick with you. Make them feel like they are part of a special club by giving them discounts, early access to sales and new things, and other perks that are only available to VIPs.

To get people to join your VIP program, send them an SMS with a signup link after they buy something. You can also tell people about your VIP program on your website, in-store, or on social media. With the  right SMS marketing provider, you can send useful texts to different groups  within  your  target  audience,  which will increase the number of people who buy from you.

Talk to AgileSpace Consultants about how we can help with your SMS Strategies, seam-lessly delivering the right message to the right audience at the right time using the right channel.

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